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At Coaching That Counts, we believe great math teaching isn’t just about getting the right answer—it’s about making sense of the mathematics behind it. Founded by passionate math educator Coach Cheryl Fricchione, we partner with schools and educators to transform professional learning into meaningful practice that adds up in real classrooms. From sparking teacher confidence to building clarity around standards and using student thinking to drive instruction, our approach is rooted in research and delivered with the energy, insight, and joy that math deserves.
Whether you’re looking for standards-aligned workshops, coaching grounded in your reality, or strategies that truly move the needle, we’re here to make every lesson count in practice—not just in theory.
Turn problems into proof
Professional Development Workshops
Every workshop is customizable to your school or district’s goals, grade levels, curriculum, and instructional priorities. Many sessions are built from the ground up in response to specific district needs.
Instructional Coaching & Classroom Modeling
Our coaching is grounded in your school’s goals and day-to-day instruction. Model lessons are designed around grade-level standards and what students are learning, using tasks and strategies that best support student thinking—so the impact is immediate in the classroom.
Data Dives & Instructional Decision-Making
Data dives support teams in analyzing student work, identifying patterns in student thinking, and determining clear next instructional steps. The focus is on using evidence to guide decisions—not just following programs or pacing.
Instructional Walkthroughs
Walkthroughs serve as a diagnostic tool to identify patterns in instruction—from standards alignment and student discourse to overall coherence and the use of the math practices. Feedback is grounded in real classroom evidence and focused on clear, actionable next steps.
The formula for success
14+ years
Trusted by 50+ schools & districts
100+ videos
Adding Value for Over a Decade
Coach Cheryl has been presenting at local and national education conferences since 2012, bringing over a decade of public speaking and professional learning experience to her coaching work.
Strength in Numbers
Coaching That Counts supports schools and districts across New Jersey and the surrounding region, as well as nationally through in-person and virtual partnerships—building trust through meaningful collaboration and a shared focus on high-quality mathematics instruction.
Multiplying Confidence, One Video at a Time
Our growing library of videos supports educators in building clarity around standards and instructional practice. From unpacking key concepts to sharing practical teaching strategies, these videos are designed to support real classroom decisions.
Join the Coaching That Counts Community
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Doing The Work Together
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We're Adding Up the Wins
"I highly recommend Cheryl for any school or district seeking to grow their teachers' mathematical content knowledge. Her deep understanding of math concepts, combined with her ability to break down complex ideas into accessible and engaging PD sessions, has been invaluable to our team. Cheryl is an exceptional PD facilitator who tailors each session to the needs of our teachers, empowering them with new strategies and a deeper understanding of mathematics. You won't regret your decision on hiring Cheryl for your school district."
STEFANIE MARO
K-12 Supervisor of Mathematics
Maple Shade School District
Maple Shade, NJ
"Coaching That Counts provided an outstanding professional learning experience for our faculty. Cheryl was exceptionally organized and thoughtful in their approach. From the very beginning, Cheryl took the time to truly listen to the needs of our school and understand what we were hoping to accomplish as we transition to the IM curriculum.
Rather than delivering a one-size-fits-all workshop, the sessions were intentionally tailored to support our teachers where they were in the process. The coaching was practical, responsive, and focused on building real confidence in implementing the curriculum.
Our faculty left the sessions feeling supported, better prepared, and more comfortable navigating the shift to IM. I would highly recommend Coaching That Counts to any school looking for meaningful, well-designed professional development in mathematics."
ELLEN CARTWRIGHT
Director of The Boys Lab
Fairfield Country Day School
Fairfield, CT
"Cheryl, at Coaching That Counts, is an incredible math coach and math consultant. She is extremely professional and one of the most knowledgeable people I’ve worked with when it comes to K–12 math standards and standards alignment across grade levels. She has a great way of breaking the standards down so teachers truly understand the depth of learning expected at each grade level. Cheryl also helps teams use data-driven instruction to pinpoint where students are really struggling beneath the surface so teachers can better support their students. I highly recommend Coaching That Counts for any school or district looking for high-quality math coaching and teacher support."
SARA OBERGFELL
Secondary Math Coach
Rahway Public Schools
Rahway, NJ
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